imprint

Information obligation according to § 5 TMG.

Hotel Restuarant natural stone
Basler Str. 138,
79540 Loerrach,
Germany

Tel .: +4917642630339
E-mail: info@hrnaturstein.de

Job title: Hotel Restaurant

Source: Created with the Imprint generator by AdSimple in cooperation with hashtagbeauty.de

EU dispute settlement

In accordance with the regulation on online dispute resolution in consumer affairs (ODR regulation), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the opportunity to submit complaints to the European Commission's online dispute resolution platform at http://ec.europa.eu/odr?tid=321147867 to judge. You can find the necessary contact details above in our imprint

However, we would like to point out that we are not willing or obliged to participate in dispute settlement proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and strive to provide correct and current information. According to the Telemedia Act (TMG) §7 (1) As a service provider, we are responsible for our own information, which we make available for use, in accordance with general laws. Unfortunately we cannot accept any liability for the correctness of all content on this website, especially for those provided by third parties. As a service provider within the meaning of §§ 8 to 10, we are not obliged to monitor the information transmitted or stored by you or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information according to general laws due to judicial or official orders remain unaffected even in the event of our non-responsibility according to §§ 8 to 10.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You can find the contact details in the imprint.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites because we had no knowledge of illegal activities, we have not noticed such illegal activities and we would remove links immediately if we became aware of illegal activities.

If you notice any illegal links on our website, please contact us. You can find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to the copyright of the Federal Republic of Germany. Please ask us before you distribute, reproduce or use the content of this website, for example republishing it on other websites. If necessary, we will legally prosecute the unauthorized use of parts of the content on our site.

Should you find any content on this website that violates copyright law, please contact us.

Photo credit

The images, photos and graphics on this website are protected by copyright.

The image rights belong to the following photographers and companies:

  • Photographer Mustermann

Data protection

privacy

We have written this data protection declaration (version 30.01.2020-321147867) in order to provide you with the requirements of General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed website
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which access is made
  • Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out that this data will be viewed in the event of illegal behavior.
The legal basis is after Article 6 Paragraph 1 f GDPR (Lawfulness of the processing) in the fact that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.

Cookies

Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Exemplary value: GA1.2.1326744211.152321147867

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be saved

What types of cookies are there?

The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website in different browsers.

Goal-oriented cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are saved by us together with the time and the IP Address is only used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by email - outside of this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

The legal basis is after Article 6 Paragraph 1 a GDPR (Lawfulness of processing) in that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to cancellation ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn.

Evaluation of visitor behavior

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transfer data securely on the Internet (data protection through technology design Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. With Google Maps, we can better visualize locations and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online map service from Google Inc. With Google Maps you can use a PC or an app to search for the exact locations of cities, sights, accommodations or companies. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. Thanks to Google Maps, you can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find the route for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company must record and save data from you. These include the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

  • Surname: NID
  • Expiration time: after 6 months
  • Use: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect personal settings from the user for advertising purposes.
  • Example value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ321147867

Annotation: We cannot guarantee that the data stored is complete. Changes at Google can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster affects the servers, the data is still very likely to be protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is stored for either 3 or 18 months and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company's own data protection declaration at https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested from the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that use the Google LLC provides for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying license fees.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible. According to Art. 6 Para. 1 f lit. F GDPR, this already represents a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” is understood to mean both legal and economic or non-material interests that are recognized by the legal system.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end-user data to what is necessary for the efficient provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

It should be noted, however, that information such as the IP address, language settings, screen resolution of the browser, version of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. With this, Google is pursuing the goal of fundamentally improving the loading time of websites. When millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you have to go to Google support https://support.google.com/?hl=de&tid=321147867 to contact. In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321147867. Although Google deals with data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult (almost impossible) to get really precise information about stored data from Google.

You can also click on which data is generally recorded by Google and what this data is used for https://www.google.com/intl/de/policies/privacy/ read up.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, ie on our web server - not on the Google servers. As a result, there is no connection to the Google server and therefore no data transmission or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that use the Google LLC provides for free use. With Google Fonts you could use the fonts without uploading them to your own server. But in order to prevent any information transfer to the Google server in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=321147867.

Google Analytics privacy policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

  • Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
  • Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
  • Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.

Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Surname: _ga
Value:2.1326744211.152321147867-5
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry Date: after 2 years

Surname: _gid
Value:2.1687193234.152321147867-1
Usage: The cookie is also used to distinguish website visitors
Expiry Date: after 24 hours

Surname: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date: after 1 minute

Surname: AMP_TOKEN
Value: not specified
Usage: The cookie has a token with which a user ID can be obtained from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry Date: after 30 seconds up to a year

Surname: __utma
Value:1564498958.1564498958.1564498958.1
Usage: This cookie can be used to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date: after 2 years

Surname: __utmt
Value: 1
Usage: The cookie is like _gat_gtag_UA_ used to throttle the request rate.
Expiry Date: after 10 minutes

Surname: __utmb
Value:3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes

Surname: __utmc
Value: 167421564
Usage: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiry Date: After closing the browser

Surname: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Usage: The cookie is used to identify the source of traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.
Expiry Date: after 6 months

Surname: __utmv
Value: no information
Usage: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry Date: after 2 years

Annotation: This list cannot claim to be complete, as Google changes the choice of cookies again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Via heatmaps you can see exactly those areas that you click on. That way we get information about where you are on our site.

Session duration: Google defines session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: We are talking about a jump if you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that it cannot be clearly assigned.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Further data include contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard retention period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321147867. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google account under “Settings for advertising” https://adssettings.google.com/authenticated end with the checkbox.

Google Analytics deactivation link

If you click on the following Deactivation link you can prevent Google from recording further visits to this website. Warning: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser will result in data being collected again.

[google_analytics_optout] Deactivate Google Analytics [/ google_analytics_optout]

 

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find out more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided that you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Surname: _fbp
Value: fb.1.1568287647279.257405483-6321147867-7
Usage: This cookie uses Facebook to display advertising products.
Expiry Date: after 3 months

Surname: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Usage: This cookie is used so that Facebook pixels also work properly.
Expiry Date: after 3 months

Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062321147867-3
Value: Author's name
Usage: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry Date: after 12 months

Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Usage: This cookie saves the URL of the website, which the user enters in a text field on our website.
Expiry Date: after 12 months

Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Usage: This cookie stores the email address of the user, provided he has made it known on the website.
Expiry Date: after 12 months

Annotation: The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

As part of the Facebook pixel function, we have also activated the automatic advanced matching. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, postcode and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

We use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) for our website. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep our day jungle in order.

What data is saved by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. He acts as a mere "administrator" of the implemented tags. The data record the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, it looks completely different with the tags integrated in the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321147867. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter data protection declaration

If you subscribe to our newsletter, you transmit the above personal data and give us the right to contact you by email. We only use the data stored when registering for the newsletter for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.

MailChimp privacy policy

Like many other websites, we also use the services of the newsletter company MailChimp on our site. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can very easily send you interesting news via newsletter. With MailChimp, we don't have to install anything and can still draw on a pool of really useful functions. In the following, we will go into more detail about this email marketing service and inform you about the most important aspects of data protection.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mail), A / B tests, RSS campaigns (sent out in a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can stay in contact with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And for this reason, we also decided to use Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way we can design interesting and beautiful newsletters in a short time. With the design templates we offer, we design each newsletter individually and thanks to the "responsive design" our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).

Thanks to tools such as the A / B test or the extensive analysis options, we can see very quickly how you get our newsletters. In this way we can react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

Which data is saved by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in a MailChimp email list by email. So that MailChimp can also prove that you have registered yourself in the "list provider", the date of the entry and your IP address are saved. MailChimp also stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluation of the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of your customers so that more relevant content and targeted advertising can be provided.

Using so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and enables us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Surname: AVESTA_ENVIRONMENT
Value: Prod
Usage: This cookie is necessary to make the Mailchimp services available. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the session ends

Surname: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001321147867-3
Usage: The cookie is used to distinguish a person from a bot. This enables secure reports on the use of a website to be generated.
Expiry Date: after 2 hours

Surname: bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au…
Usage: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a safe and easy virtual payment transaction. For this, the user is anonymously identified on the website.
Expiry Date: after 2 hours

Surname: _abck
Value: 8D545C8CCA4C3A50579014C449B045321147867-9
Usage: We were unable to find out more information about the purpose of this cookie
Expiry Date: after a year

Sometimes it can happen that you open our newsletter for a better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that save data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" from MailChimp (under: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted from us. This permanently removes all of your personal data for us and anonymizes it in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we received the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you get to a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivating or deleting works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=321147867. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, You can find information on data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/ read up.

MailChimp order data processing contract

We have concluded a contract with MailChimp on order data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass your personal data on to third parties.

You can find more information about this contract at http://mailchimp.com/legal/forms/data-processing-agreement/.

Google AdSense privacy policy

We use Google AdSense, the advertising program from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website. With Google AdSense we can display advertisements on this website that match our topic. In this way, we offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point we want to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website takes a lot of dedication and effort. Basically, we're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and the corresponding offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display tailored, customized advertising. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from seeing an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed: 

  • Surname: uid
  • Expiration time: after 2 months
  • Use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
  • Example value: 891269189321147867
  • Surname: C.
  • Expiration time: after 1 month
  • Use: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
  • Example value: 1
  • Surname: cid
  • Expiration time: after 2 months
  • Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertisements to the visitor and help improve the reports on campaign performance.
  • Example value: 8912691894970695056,0,0,0,0
  • Surname: IDE
  • Expiration time: after 1 month
  • Use: The cookie is saved under the domain doubkeklick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.
  • Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321147867
  • Surname: test_cookie
  • Expiration time: after 1 month
  • Use: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.
  • Example value: no information
  • Surname: CT592996
  • Expiration time: after one hour
  • Use: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
  • Sample value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you can find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only personalized advertisements.

If you have a Google account, you can go to the website https://adssettings.google.com/authenticated Deactivate personalized advertising. Here, too, you will continue to see ads, but these are no longer tailored to your interests. However, the ads will be displayed based on a few factors such as your location (derived from your IP address), the type of browser and the search terms used.

You can see which data Google basically collects and what they use this data for https://www.google.com/intl/de/policies/privacy/ read up.

Embedded social media elements data protection declaration

We integrate elements of social media services on our website in order to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with your own data that it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any large data set is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the above-mentioned comparison process, Facebook will delete the contact details again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, after it has been compared with your own user data, customer data is deleted within 48 hours.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • "Like" button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video players
  • Group plug-in

On https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or facebook.com have visited before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also see how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read up.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Surname: dpr
Value: no information
Usage: This cookie is used for the social plug-ins to work on our website.
Expiry Date: after the session ends

Surname: fr
Value: 0jieyh4321147867c2GnlufEJ9..Bde09j… 1.0.Bde09j
Usage: The cookie is also necessary for the plug-ins to function properly.
Expiry Date:: after 3 months

Annotation: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines https://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login procedure saves data about you or your user behavior and transmits it to Facebook.

To save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Surname: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Usage: This cookie is used so that the social plugin works as well as possible on our website.
Expiry Date: after 3 months

Surname: datr
Value: 4Jh7XUA2321147867SEmPsSfzCOO4JFFl
Usage: Facebook sets the “datr” cookie when a web browser accesses facebook.com and the cookie helps to identify login activities and protect users.
Expiry Date: after 2 years

Surname: _js_datr
Value: deleted
Usage: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the session ends

Annotation: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your facebook name
  • Your profile picture
  • a stored e-mail address
  • Friends lists
  • Button information (e.g. "Like" button)
  • Birthday date
  • language
  • place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.

Cloudflare privacy policy

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and safer. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that provides a content delivery network and various security services. These services are located between the user and our hosting provider and act as Reverse proxy for websites. We will try to explain in more detail below what all this means.

What is Cloudflare?

A content delivery network (CDN), as provided by Cloudflare, is nothing more than a network of servers connected via the Internet. Cloudflare has distributed such servers around the world to bring websites to your screen faster. Simply put, Cloudflare makes copies of our website and places them on their own servers. When you visit our website now, a load balancing system ensures that most of our website is delivered by the server that can display our website to you the fastest. A CDN significantly shortens the data transmission route to your browser. Thus, the content of our website is delivered to you by Cloudflare not only from our hosting server, but from servers from all over the world. The use of Cloudflare is particularly helpful for users from abroad, as the page can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us to make our website faster and more secure. Cloudflare offers us both web optimization and security services such as DDoS protection and web firewall. This also includes a Reverse proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that are wasting our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare enables us to reduce our bandwidth usage by around 60%. Serving content through a data center near you and doing some web optimizations there will reduce the average load time of a website by roughly half. With the setting “I'm Under Attack Mode” (“I'm under attack” mode), according to Cloudflare, further attacks can be weakened by displaying a JavaScript arithmetic task that must be solved before a user can access a website. Overall, this makes our website much more powerful and less susceptible to spam or other attacks.

What data does Cloudflare save?

Cloudflare generally only forwards the data that is controlled by website operators. The content is not determined by Cloudflare, but always by the website operator. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received instructions. In most cases, Cloudflare receives data such as contact information, IP addresses, security fingerprints, DNS log data and performance data for websites that are derived from browser activity. Log data helps Cloudflare, for example, to identify new threats. In this way, Cloudflare can guarantee a high level of security protection for our website. Cloudflare processes this data as part of the services in compliance with the applicable laws. This of course also includes the General Data Protection Regulation (GDPR).

For security reasons, Cloudflare also uses a cookie. The cookie (__cfduid) is used to identify individual users behind a shared IP address and to apply security settings for each individual user. This cookie is very useful, for example, if you use our website from a location with a number of infected computers. However, if your computer is trustworthy, we can recognize this using the cookie. In this way you can surf our website unhindered despite infected PCs in the vicinity. It is also important to know that this cookie does not save any personal data. This cookie is essential for the Cloudflare security functions and cannot be deactivated.

Cloudflare cookies

  • __cfduid
    • Expiry time: 1 year
    • Use: Security settings for each individual visitor
    • Exemplary value: d798bf7df9c1ad5b7583eda5cc5e78321147867

Cloudflare also works with third party providers. They may only process personal data under the instruction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Cloudflare does not pass on any personal data without our explicit consent.

How long and where is the data stored?

Cloudflare stores your information primarily in the US and the European Economic Area. Cloudflare can transmit and access the information described above from all over the world. In general, Cloudflare stores user-level data for Free, Pro and Business versions of domains for less than 24 hours. For enterprise domains that have activated Cloudflare Logs (formerly Enterprise LogShare or ELS), the data can be stored for up to 7 days. However, if IP addresses trigger security warnings on Cloudflare, there may be exceptions to the storage duration listed above.

How can I delete my data or prevent data storage?

Cloudflare only stores data logs for as long as necessary, and in most cases this data is deleted within 24 hours. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare saves indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to identify any security risks. You can click on which permanent logs are saved https://developers.cloudflare.com/1.1.1.1/commitment-to-privacy/privacy-policy/privacy-policy/ read up. All data that Cloudflare collects (temporarily or permanently) is cleaned of all personal data. All permanent logs are also anonymized by Cloudflare.

In their privacy policy, Cloudflare states that they are not responsible for the content they receive. For example, if you ask Cloudflare whether you can update or delete your content, Cloudflare generally refers to us as the website operator. You can also completely prevent the entire collection and processing of your data by Cloudflare by deactivating the execution of script code in your browser or by integrating a script blocker in your browser.

Cloudflare is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0.
You can find more information on data protection at Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/

Instagram privacy policy

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have reacted to this boom too. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to Instagram's servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram after it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the "event data" mentioned above are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same as on Facebook. That means: if you have an Instagram account or www.instagram.com have visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Surname: csrftoken
Value: “”
Usage: It is very likely that this cookie will be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year

Surname: mid
Value: “”
Usage: Instagram sets this cookie in order to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiry Date: after the end of the session

Surname: fbsr_321147867124024
Value: not specified
Usage: This cookie saves the log-in request for users of the Instagram app.
Expiry Date: after the end of the session

Surname: rur
Value: ATN
Usage: This is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: after the end of the session

Surname: url
Value: “{\” 194.96.75.33 \ ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe321147867”
Usage: This cookie is used by Instagram for marketing purposes.
Expiry Date: after the end of the session

Annotation: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC  learn more about it. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines.

YouTube privacy policy

We have integrated YouTube videos on our website. So we can present you interesting videos directly on our website. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google is responsible for all data processing and Google's data protection therefore also applies.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is youtube

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is more easily found on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Surname: YSC
Value: b9-CV6ojI5Y
Usage: This cookie registers a unique ID in order to save statistics of the video seen.
Expiry Date: after the session ends

Surname: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Surname: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Surname: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7321147867-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Surname: CONSENT
Value: YES + AT.de + 20150628-20-0
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security in order to check users and to protect user data from unauthorized attacks.
Expiry Date: after 19 years

Surname: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years

Surname: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years

Surname: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years

Surname: SID
Value: oQfNKjAsI321147867-
Usage: This cookie saves your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry Date: after 2 years

Surname: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiry Date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  see exactly where the Google data centers are located. Your data is distributed on the servers. In this way, the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters in front of a red background and the white "Play symbol" to the left. The button can, however, also have a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Surname: YSC
Value: b9-CV6ojI5321147867Y
Usage: This cookie registers a unique ID in order to save statistics of the video seen.
Expiry Date: after the session ends

Surname: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Surname: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry Date: after 30 minutes

Surname: VISITOR_INFO1_LIVE
Value: 32114786795Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Annotation: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube information such as how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer or what actions you carry out.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Vimeo privacy policy

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data can be transferred from you to Vimeo. In this data protection declaration we show you which data is involved, why we use Vimeo and how you can manage or prevent your data or data transfer.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has enabled streaming of videos in HD quality since 2007. Since 2015 it has also been possible to stream in 4k Ultra HD. Use of the portal is free of charge, but paid content can also be published. Compared to the market leader YouTube, Vimeo attaches great importance to high-quality content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand it also offers interesting documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. As easily accessible as possible. We are only satisfied with our service when we have achieved this. The video service Vimeo supports us in achieving this goal. Vimeo offers us the opportunity to present you high quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right away with us. This extends our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a website on our website that has embedded a Vimeo video, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, saved and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Vimeo also stores information about which website you use the Vimeo service and which actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with a built-in Vimeo function. Vimeo can track and save these actions with the help of cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected, as more cookies may have already been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while you are “surfing” our website.

Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is by no means exhaustive and assumes that you do not have a Vimeo account.

Surname: player
Value: “”
Usage: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings the next time you watch a Vimeo video.
Expiry Date: after a year

Surname: vuid
Value: pl1046149876.614422590321147867-4
Usage: 
This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry Date: 
after 2 years

Annotation: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click the button, for example to “share” or “like” the video, additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Surname: _abexps
Value: %5B%5D
Usage: This Vimeo cookie helps Vimeo to remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry Date: after a year

Surname: continuous_play_v3
Value: 1
Usage: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, the cookie saves when you pause or play a video again.
Expiry Date: after a year

Surname: _ga
Value: GA1.2.1522249635.1578401280321147867-7
Usage: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry Date: after 2 years

Surname: _gcl_au
Value: 1.1.770887836.1578401279321147867-3
Usage: This third party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry Date: after 3 months

Surname: _fbp
Value: fb.1.1578401280585.310434968
Usage: This is a Facebook cookie. This cookie is used to show advertisements or advertising products from Facebook or other advertisers.
Expiry Date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has any economic reason to store it. Then the data will be deleted or anonymized. Vimeo complies with the EU-US Privacy Shield Framework and is therefore allowed to collect, use and transfer data from users in the EU to the USA.

How can I delete my data or prevent data storage?

You always have the option of managing cookies in your browser as you wish. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. This works a little differently depending on the browser. Please note that after deactivating / deleting cookies, various functions may no longer be fully available. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, You can find information on data protection at Vimeo at https://vimeo.com/privacy read up.

SoundCloud privacy policy

We use functions (widgets) of the social media network SoundCloud from SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognize the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and evaluated. In this data protection declaration, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or data transmission.

What is SoundCloud?

The social media network SoundCloud is an online music platform that is used to exchange and distribute audio files. Musicians and podcasters offer their audio files for download on SoundCloud. With SoundCloud you can also embed the audio files in other websites. And that's exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in wave form and the comment bar. Registered users can listen to and comment on pieces of music or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. We don't just mean our products or services. Holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Thanks to the embedded SoundCloud playback function, we can deliver acoustic content to you directly and free of charge. You don't have to follow any link first to listen to an audio file, you can start right away from our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (like or share button or playback function) installed, your browser connects to a SoundCloud server. You can transfer your data to SoundCloud, manage and save it there. For example, SoundCloud finds out your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while you are surfing our website, the data collected will be assigned directly to your account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behavior is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies enable the company to obtain more information about your behavior on external websites and on its own platform. As the website operator, we do not receive any information about your user behavior from the SoundCloud cookies. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.

In the following we show cookies that were set when you go to a website that has SoundCloud functions integrated. This list is only an example of possible cookies and cannot claim to be complete. In this example, the user does not have a SoundCloud account:

Surname: sc_anonymous_id
Value: 208165-986996-398971-423805321147867-0
Usage: This cookie makes it possible to integrate files or other content into websites and saves a user ID.
Expiry Date: after 10 years

Annotation:
The sc_anonymous_id cookie is set immediately when you are on one of our websites that has a built-in Soundcloud function. You don't have to interact with the function yet.

Surname: __qca
Value: P0-1223379886-1579605792812321147867-7
Usage: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The information collected is then passed on to SoundCloud.
Expiry Date: after a year

Surname: Sclocale
Value: de
Usage: The cookie saves the language setting that you have preset.
Expiry Date: after a year

Surname: _soundcloud_session
Value: /
Usage: We were unable to find any specific information about this cookie.
Expiry Date: after the session ends

Surname: _session_auth_key
Value: /
Usage: With the help of cookies, session information (i.e. user behavior) can be saved and a client request can be authenticated.
Expiry Date: after 10 years

SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all of the information stored in the cookies to improve its own services and to display personalized advertising.

How long and where is the data stored?

In principle, the collected data remains stored with SoundCloud as long as a user account exists or it is necessary for SoundCloud in order to achieve the business objectives. How long exactly is stored varies depending on the context and legal obligations. Even if you do not have an account and personal data has been saved, you have the right to request data deletion.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can use "Settings" to manage data processing or delete your entire account. However, you can also manage, delete or deactivate cookies in your browser according to your requirements. The approach always depends on the browser you are using. If you decide to delete or deactivate cookies, please note that not all functions may then be available. The following instructions explain how you can manage, delete or deactivate cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope we have given you a good overview of the traffic through SoundCloud. If you want to learn more about the data protection guidelines and the general handling of data by SoundCloud, we recommend the company's data protection declaration at https://soundcloud.com/pages/privacy.

Google reCAPTCHA privacy policy

Our primary goal is to ensure that our website is as protected and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS, you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to check the box anymore. You will find out exactly how this works and, above all, which data is used for it in the course of this data protection declaration.

The legal basis for its use is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in protecting this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is an automatic Turing test that is designed to ensure that an action on the Internet is carried out by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the difference between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. ReCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we do all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google that Google uses to determine whether you are really human. reCAPTCHA thus serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the picture consists of)

It is undisputed that Google uses and analyzes this data even before you click the "I am not a robot" tick. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be learned from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Surname: IDE
Expiration time: after a year
Use: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-321147867

Surname: 1P_JAR
Expiration time: after a month
Use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Surname: ANID
Expiration time: after 9 months
Use: We could not find out much information about this cookie. In Google's data protection declaration, the cookie is used in connection with "advertising cookies" such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Example value: U7j1v3dZa3211478670xgZFmiqWppRWKOr

Surname: CONSENT
Expiration time: after 19 years
Use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security in order to check users, prevent fraud of login information and protect user data from unauthorized attacks.
Example value: YES + AT.de + 20150628-20-0

Surname: NID
Expiration time: after 6 months
Use: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect personal settings of the user for advertising purposes.
Example value: 0WmuWqy321147867zILzqV_nmt3sDXwPeM5Q

Surname: DV
Expiration time: after 10 minutes
Use: As soon as you have ticked the “I am not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to be able to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc321147867

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated inquiries. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection provisions of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. In order to delete this data again, you have to go to Google support  https://support.google.com/?hl=de&tid=321147867 to contact.

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn a little more about reCAPTCHA on Google's web developer page https://developers.google.com/recaptcha/. Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for precise information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration https://www.google.com/intl/de/policies/privacy/.

Source: Created with the Privacy generator by AdSimple in cooperation with fashiongott.de